Observations from the field.
Essays on running production, distribution, and outlets in India. Written by the founders, published on Substack, readable here.
2026-07-06
The Business That Lives Between Two Software Categories
You have three production units and nineteen outlets.
Read the essay2026-06-12
The Restaurant Experience Problem
Why Good Waiters Can’t Save Bad Systems
Read the essay2026-06-03
The Age of Closed Loop Systems
Why Fragmentation Is Killing Your Business
Read the essay2026-05-13
The Commoditization of Software in the Age of AI
Why the Next Decade Is About Experience, Not Capability
Read the essay2026-05-03
The Hidden Complexity That’s Killing Your Restaurant Chain
Why Data Fragmentation Is Your Biggest Enemy
Read the essay2026-04-25
The Winning Ticket Inside Every LLM
Why the Future of AI Is Smaller, Faster, and Everywhere
Read the essay2026-04-17
AI as the Wealth Distributor
Why This Generation's Fortunes Won't Go to the Biggest Companies
Read the essay
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