We're Building the Operating System for Service Businesses
Founded by operators and engineers who've spent years watching amazing business owners struggle with broken tools.
Meet the Team
Joshua Lawrence
Founder & CEO
“Most SaaS tools don't solve operational problems. They just make them easier to live with.”
Operator-turned-builder. After years scaling operations across enterprise SaaS markets, managing large teams and working with Fortune 500 companies, Joshua kept seeing the same failure pattern: businesses breaking under the weight of their own operations, not lack of demand.
- Scaled ops & enterprise teams across Fortune 500 partnerships
- Building AI agents & real-time operational intelligence into Ri'Serve
- Focused on software that drives outcomes, not just reports them
Co-Founder
Joining Full-Time Soon
Expertise TBD. Coming aboard to help scale operations across service verticals.
Why We're Doing This
After years inside enterprise SaaS, scaling operations, managing large teams, and working directly with Fortune 500 companies, the same failure pattern kept appearing. Businesses weren't struggling because of demand. They were breaking under the weight of their own operations.
The tools existed. The dashboards existed. But they didn't actually solve the problem. They made it easier to live with. Fragmented workflows, manual handoffs, software that reported what happened instead of preventing it from happening again.
“Ri'SERVE isn't another dashboard or booking tool. It's a system designed to run service businesses end-to-end.”
By combining operations, customer intelligence, and AI into a unified layer, Ri'SERVE turns fragmented workflows into autonomous, decision-making systems that scale without adding complexity. If it works, service businesses won't need more tools. They'll need fewer people managing them.
Our Mission
Every service business owner deserves a world-class operations team. We're building it.
Core Values
Simplicity First
Every feature earns its place. We remove complexity so owners can focus on their craft, not on learning software.
Owner First
We build for the person running the business, not the enterprise buyer. Every decision is made with the operator in mind.
Transparent AI
AI should augment your judgment, not replace it. We show our work so you stay in control of every decision.
Our Approach
Building in phases, starting where the pain is most acute, then expanding.
Ri'Serve R: Restaurant Operations
Live NowOur restaurant operations platform is live with pilot partners. Full-stack OS covering table management, kitchen execution, and settlement.
Full Platform Launch
Q2 2026Expanding to all service businesses: salons, spas, gyms, clinics, and more. One unified platform, purpose-built for each vertical.
AI Assistants & Market Expansion
H2 2026+Expanded integrations, AI-powered operations assistants, and geographic market expansion beyond our initial launch markets.
Get Involved
Join Us
We're hiring builders who care deeply about service business owners.
Partner With Us
Integration or revenue partnership opportunities. Let's build together.
Get in Touch
Questions, feedback, or just want to say hello. We read every message.